Among Anheuser-Busch’s top brands, to paraphrase a recent Bloomberg report, Budweiser may be “the King of Beers,” but Michelob Ultra is the crown jewel. Michelob Ultra is a relative newcomer to Anheuser-Busch’s suite of light lagers. Launched in 2002, it now accounts for 10 percent of Anheuser-Busch’s U.S. business. The fast and furious success of […]
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